KID ROCK TEAMS UP WITH RFK JR. AS BAD BUNNY STORMS THE CHARTS AFTER SUPER BOWL
In the week since their unofficial Super Bowl "face-off," Kid Rock and Bad Bunny have taken sharply different victory laps.
Kid Rock, who headlined Turning Point USA's "All-American Halftime Show" as conservative counterprogramming to the NFL's official halftime broadcast at Levi's Stadium in Santa Clara, has teamed up with Health and Human Services Secretary Robert F. Kennedy Jr.
In a video posted to Kennedy's X account on Tuesday, Feb. 17, the two appear shirtless in a lodge-style gym, lifting weights, sitting in a sauna and taking cold plunges - including a moment where Kennedy submerges himself in an ice bath while wearing blue jeans. Kid Rock's 1999 hit "Bawitdaba" blares in the background.
"I've teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD," Kennedy wrote, framing the clip as part of his "Make America Healthy Again" agenda.
(Kennedy's chest also made an appearance in Olivia Nuzzi's memoir, "American Canto," about their affair.)
The video landed days after Kid Rock publicly critiqued Bad Bunny's halftime show during an appearance on Fox News' "The Ingraham Angle," saying, "Like most people, I didn't understand any of it."
Bad Bunny's performance was delivered largely in Spanish and featured references to Latin culture across the Americas.
Kid Rock added that the performance was "not my cup of tea."
Bad Bunny, meanwhile, appears to be reaping a very different kind of post-Super Bowl afterglow: a chart takeover.
"DtMF," the closing song in his 13-minute set at the 49ers' home stadium, surged to No. 1 on the Billboard Hot 100, marking his first solo chart-topper and second overall, following his 2018 hit "I Like It," with Cardi B and J Balvin.
According to Billboard, the single drew 43 million U.S. streams in the week following the game and jumped from No. 10 to No. 1. Three other songs tied to his halftime performance also landed in the Hot 100's top 10: "Baile Inolvidable" at No. 2, "Nuevayol" at No. 5 and "Tití Me Preguntó" at No. 7.
The halftime show itself averaged 128.2 million viewers, according to Nielsen, making it the fourth-most-watched Super Bowl halftime performance in history. Turning Point USA's alternative stream, by comparison, peaked at roughly 6 million concurrent viewers on YouTube, according to reports.
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